Holiday Bowl

The SDCCU Holiday Bowl started in 1978 as a vehicle for enhancing San Diego's tourism industry during the typically slow December holiday period. In 41 years, the non- profit bowl game effort has generated more than $950 million in economic benefit for the region and has staged some of the most memorable games in college football history. Top teams from the Big Ten and Pac-12 will square off at SDCCU Stadium this December in front of more than 50,000 fans and a national television audience. Get behind the scenes and learn more about this important community asset.